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Ways and means are being devised to acknowledge the importance of customer satisfaction. However, a much-less-publicized yet fundamental lever is “customer intimacy.” Customer intimacy is the formal or informal set of relationships which impacts revenue growth and earnings per share, by creating long-term sustainable competitive advantage.
customer intimacy, relationship marketing, marketing strategy, market planning
Regardless of industry segment, progressive CEOs and Board of Directors are looking for the “silver bullet” to consistently deliver top-line revenue and earnings growth, as means to increase share price …